西元1892年Keramik Holding AG Laufen在瑞士 Basel 州成立製磚廠，1925年Laufen開始生產衛浴瓷器，1932年Laufen生產瓷磚，1952年併購巴西Incepa瓷磚廠，藉由瑞士專家的技術輸出，開始了國際化的第一步，1985年開始採用高壓注漿成型設備，更有效率的生產衛浴瓷器。
A bold design with personality: A product that not only meets the expectations of the buyer, but whose unexpected positive features also pleasantly surprise. Andreas Dimitriadis believes this is the definition of a perfect product.
With this goal in mind, the owner of the platinumdesign studio, along with his seven-member team of designers, CAD specialists and model builders create products full of personality. Each product offers customers added value, has a strong emotional appeal, conveys its inherent quality and establishes solid trust in the brand.
Andreas Dimitriadis worked at Phoenix Design for many years and has been co-owner since 2003. During this time he has managed projects for companies such as LG Electronics, BenQ Siemens, Siemens Gigaset, Navigon, T-Mobile and LAUFEN. In 2007 he launched platinumdesign, his own design studio right in the heart of Stuttgart. The design studio’s current customers include Siemens, Navigon, Schock and LAUFEN of course.
Andreas Dimitriadis: “With the florakids line, LAUFEN has succeeded in creating an upbeat, lively, child-friendly environment that fosters a sense of hygiene at an early age. The rounded, attractive shapes are combined with bold colours and inspirations from animal and plant kingdoms. As a result, the bathroom is an ideal place for kindergarten kids to play and enjoy escaping to imaginary worlds in. Children can relate to the product family on an emotional level and in terms of function and size it ticks all the boxes too. This bathroom is tailor made just for children”.